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Publish News With Single Click

There is a plenty of people who are staring an online business for better exposure of their products and services internationally. This phenomenon has proved lucrative for them but for this purpose they have to adopt special measures like internet marketing. Publish your press release to the news and business directories to fetch massive traffic to your website. When you publish your news, readers who are interested in your niche query on search engines. The matter of fact is that if you are intending to publish your news manually on every news and business website one by one then you have to waste a lot your time in filling up the forms entering captcha etc. So, to publish your news to top 100 news and business websites, developers has invented News Publisher.

This is an efficient and handy tool to publish news on top 100 news sites with just one click. So if you are intending to do internet marketing for your own business website then you need to do is to craft a press release or business information and publish your news with this software. After clicking the submit button, be sit back and relax as this software will publish press release or news to all well searched directories automatically. The attracting feature that is provided in this software is the recognition of captcha codes. If you do registration on any news or business directory then you would observe that you have to put the security captcha code to publish news. This saves you from the overhead of typing captchas to publish your news.

This software automatically adds the hyperlinks to your website and or business information page when you publish news. This also helps to enhance the number visitors to your website. If doing news publish manually then you have to keep the record of each article that is submitted to various websites. With this software, you don’t need to care about the submission reports as it automatically generates them while you publish news to top 100 news and business websites. To publish your news of different authors, number of accounts and submission reports is not limited. You can make as many as you want to publish your business news, press release and business information on news and business sites.

If you thoroughly read the contents of a news or business directory then you would realize that you have to follow numerous rules when you publish news to that directory. This problem is also solved by the News Publisher as when you publish news it is automatically adjusted according to the rules of that directory and it selects the appropriate category itself. When you publish news, you always need to stuff keywords in order to keep rankings high in search engines. So this software detects the targeted keywords and also publish the with your news and press release articles.

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The Erotic Films History of Turkey – The First All-Turkish Pornographic Film

Movie-making Turks haven’t been shy about including earthy subjects or fleshy cinematic scenes in their films since as far back as the 1950’s. That’s when street-walking prostitutes, drug-dependent harem girls, topless damsels in distress, soapy half-naked bathers, sexually provocative belly dancers, and uninvited-lovemaking first began appearing in conventional Turkish moving-pictures.

The ‘intensity’ of erotic action in conventional Turkish films escalated in the 1960’s when ‘lite’ erotic opposite-sex scenes began to heat up. And in Atif Yilmaz’s otherwise conventional Iki Gemi Yanyana (Two Ships Side by Side), the first lesbian Turkish movie scene — a scorcher for its day, in which Suzan Avci and Sevda Nur french-kissed on camera — gave Turkish movie goers a shock when it was first shown in 1963.

Female cinematic sex-symbols during the ‘Age of the Turkish Vamp’ (1950s – 1960s) included Neriman Köksal (who made 177 films between 1950 to 1995), Funda Yanar [pictured on our website as a topless dancer in Büyük Sehrin Kanunu (Big City Law, 1965] and Leyla Sayar — who, in 1960, performed a memorably bold (we are told) strip-tease act in Atif Yilmaz’s Ölüm Perdesi (Death Curtain)… But Leyla Hanim drew the line in 1972, when she realized the direction in which the seks filmleri furyasi (erotic films boom) would lead her. And after a short stint as a night club dancer, she quit the entertainment business altogether… opting instead for a simple, pious life.

But it wasn’t until 1972 that Parcali Behçet (starring action-man Behçet Nacar) — which was made in a desperate attempt by film-makers to woo audiences away from their newly acquired home TVs and back to near-empty movie theaters seats — became the first Turkish film to be produced exclusively for purposes of eroticism.

And when Parcali Behçet attracted an overflow opening-day crowd of 7,000 to its initial showing in Konya (Mevlana’s ‘hometown’, in the heart of Turkish religious conservatism) Turkish film-makers took notice (and heart). Subsequently, when the film enjoyed a 6-month run, in two side-by-side theaters smack in middle of that fair city, well, film-makers believed they’d found the holy grail. And from that time through to 1979, the production of erotik Turkish films mushroomed.

The three most popular genres for legally produced Turkish erotik films between 1972 and 1978 were Comedy, Adventure, and Murder Mystery. And they all had a not-very-well-kept secret about them in common. The secret was that Turkish actors and actresses didn’t perform the sex-act for real. They only simulated it… Men wore underwear (briefs) and camera angles were chosen to cover up the fact — sometimes without much success. Their are lots of flashes of men’s white briefs in the Turkish erotik films made between 1972 and 1978!

Any for-real sex that appeared in these films was performed by foreigners in parcalar (movie film clips) that were inserted at predictable intervals of the Turkish film. Sometimes these parcalar were made specifically for the Turkish film in which they appeared, but in most cases they were just crude cuts of foreign films — often entirely inappropriate (in focus or coloring) to the Turkish film.

That sort of erotik film-making subterfuge came to a screeching halt in 1979, when the first all-Turkish cast was filmed in the first-ever legally produced and distributed gloves-off pornographic Turkish film, Öyle Bir Kadin Ki (A Woman Like That) — directed by Naki Yurter, starring Zerrin Dogan and Levent Günsel in the leading female and male roles.

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How to Evaluate Embedded Software Testing Tools

You Can’t Evaluate a Test Tool by Reading a Data Sheet

All data sheets look pretty much alike. The buzzwords are the same: “Industry Leader”, “Unique Technology”, “Automated Testing”, and “Advanced Techniques”. The screen shots are similar: “Bar Charts”, “Flow Charts”, “HTML reports” and “Status percentages”. It is mind numbing.

What is Software Testing?

All of us who have done software testing realize that testing comes in many flavors. For simplicity, we will use three terms in this paper:

  • System Testing
  • Integration Testing
  • Unit Testing

Everyone does some amount of system testing where they do some of the same things with it that the end users will do with it. Notice that we said “some” and not “all.” One of the most common causes of applications being fielded with bugs is that unexpected, and therefore untested, combinations of inputs are encountered by the application when in the field.

Not as many folks do integration testing, and even fewer do unit testing. If you have done integration or unit testing, you are probably painfully aware of the amount of test code that has to be generated to isolate a single file or group of files from the rest of the application. At the most stringent levels of testing, it is not uncommon for the amount of test code written to be larger than the amount of application code being tested. As a result, these levels of testing are generally applied to mission and safety critical applications in markets such as aviation, medical device, and railway.

What Does “Automated Testing” Mean?

It is well known that the process of unit and integration testing manually is very expensive and time consuming; as a result every tool that is being sold into this market will trumpet “Automated Testing” as their benefit. But what is “automated testing”? Automation means different things to different people. To many engineers the promise of “automated testing” means that they can press a button and they will either get a “green check” indicating that their code is correct, or a “red x” indicating failure.

Unfortunately this tool does not exist. More importantly, if this tool did exist, would you want to use it? Think about it. What would it mean for a tool to tell you that your code is “Ok”? Would it mean that the code is formatted nicely? Maybe. Would it mean that it conforms to your coding standards? Maybe. Would it mean that your code is correct? Emphatically No!

Completely automated testing is not attainable nor is it desirable. Automation should address those parts of the testing process that are algorithmic in nature and labor intensive. This frees the software engineer to do higher value testing work such as designing better and more complete tests.

The logical question to be asked when evaluating tools is: “How much automation does this tool provide?” This is the large gray area and the primary area of uncertainty when an organization attempts to calculate an ROI for tool investment.

Anatomy of Test Tools

Test Tools generally provide a variety of functionality. The names vendors use will be different for different tools, and some functionality may be missing from some tools. For a common frame of reference, we have chosen the following names for the “modules” that might exist in the test tools you are evaluating:

Parser: The parser module allows the tool to understand your code. It reads the code, and creates an intermediate representation for the code (usually in a tree structure). Basically the same as the compiler does. The output, or “parse data” is generally saved in an intermediate language (IL) file.

CodeGen: The code generator module uses the “parse data” to construct the test harness source code.

Test Harness: While the test harness is not specifically part of the tool; the decisions made in the test harness architecture affect all other features of the tool. So the harness architecture is very important when evaluating a tool.

Compiler: The compiler module allows the test tool to invoke the compiler to compile and link the test harness components.

Target: The target module allows tests to be easily run in a variety of runtime environments including support for emulators, simulators, embedded debuggers, and commercial RTOS.

Test Editor: The test editor allows the user to use either a scripting language or a sophisticated graphical user interface (GUI) to setup preconditions and expected values (pass/fail criteria) for test cases.

Coverage: The coverage module allows the user to get reports on what parts of the code are executed by each test.

Reporting: The reporting module allows the various captured data to be compiled into project documentation.

CLI: A command line interface (CLI) allows further automation of the use of the tool, allowing the tool to be invoked from scripts, make, etc.

Regression: The regression module allows tests that are created against one version of the application to be re-run against new versions.

Integrations: Integrations with third-party tools can be an interesting way to leverage your investment in a test tool. Common integrations are with configuration management, requirements management tools, and static analysis tools.

Later sections will elaborate on how you should evaluate each of these modules in your candidate tools.

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Top 5 Destinations – World Travel Guide

The World Travel Guide provides all the information required regarding the various holiday destinations of the world. The purpose of this guide is to provide all the details about a travel destination and its specialties besides the facilities on offer to its guests.

The World Travel Guide is considered by many to be amongst the most crucial elements, if not the most crucial element in choosing a destination after viewing a similar alternative on the guide. You have all the stuff required to make a decision, the information such as travel connectivity, climate and the ideal time to visit the place are the best features of the guide.

The guide has all the major destinations of the world listed and provides you the best possible base to make the correct decision.

Let us visit the top 5 travel destinations on the World Travel Guide.

The Taj Mahal: The Taj Mahal is the pride of India. This UNESCO World Heritage site is located in the North Indian city of Agra. This marvelous marble structure is considered to be the jewel of Muslim art in the Indian sub-continent. The Taj Mahal provides the much needed foreign exchange earnings to India and it is estimated some 4 million visitors experience the beauty of the Taj annually.

Whitsunday Islands: These wonderful islands are part of Australia. The place is a spectacular sight to the human eye as imagine the thought of lovely rainforests and the spectacular coral reefs. Besides, the islands are famous the world over for their warm ocean waters, which are ideal for a dip.

Rio de Janeiro: If you are looking for an ideal beach holiday destination where the fun never seems to end, then you need to be in the marvelous Rio de Janeiro of Brazil. Rio is the known to many as the fun capital of the world. The place has all the facilities for you to have a rocking time and that is not all, Rio boasts of a vibrant night life, which goes way into the next days wee hours. Hence, if you were of the view the sunset marked the end of day, that is not true in this part of the world, as the sunset only marks the beginning of the day for the die-hard party freaks.

Majorca: Alternatively referred to as Mallorca, this beach holiday destination is an ideal Spanish holiday destination. Majorca is all about white sandy beaches and the perfect place to experience the point where the sun, sea and sand meet.

Miami: Miami is a wonderful travel destination in the US. The city has so much to offer its visitors and in order to experience the beauty of Miami in total you need to be there at least for a week. Some of the talking points of the city are the Miami Sky-lift, the Miami Art Museum, the Homestead Miami Speedway, the Dolphin Stadium and much more.

Those were the top 5 travel destinations of the world. Like the destinations mentioned above, there are thousands of other descriptions available on the World Travel Guide. Hence, it is recommended you please go through the World Travel Guide as it will only help you choose the correct place.

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Round the World Flights – Planning Your Round the World Travel

Traveling and touring around the world could be the best experience of a lifetime. Planning a round the world adventure can be intimidating, but it would be the most exciting thing to do. When you decide to travel the world, and visit different countries, it is essential to do appropriate planning in order to have a successful trip. The most important thing to consider when planning a trip of a lifetime is to be knowledgeable about round the world flights and travels.

For most people, round the world travel is a once in a lifetime opportunity, so it is of essential to make it the perfect vacation ever. A round the world travel is usually a dream vacation for many people. Money is vital when traveling, so people that plan this travel would save for some time just to for this one time grand escapade. Wasted money and not so good round the world travel experience is the least thing to be worried about.

Planning a trip can be daunting, but if you have prepared carefully, and ahead of time, you can certainly expect positive results. Planning a trip would be easier because many airlines offer fantastic deals with round the world flights and travels. When preparing for a grand vacation, it is essential to consider some important factors because they play a big role in traveling around the world. Those factors include:

• Choosing the places to visit. The places to visit is important, so before the vacation make sure that you have a list of the places you would love to visit. List down as many places you want to visit, and select the ones that you are interested to see.

• Find the perfect route to take on. Most flights round-the-world is usually planned from either an east to west or west to east direction. Ensure that places you will be visiting are planned in a geographical order, so that you can prioritize the best places you love to see.

• Consider your budget. Traveling all over the world can be very expensive because you will be spending money for tickets, accommodations, food and allowances. If you have limited budget, you need to be wise enough to finding cheaper deals with travel fares and hotels.

Make your dreams come true by touring around the world, and visiting places you haven’t visited yet. Take advantage of affordable round the world flights, pack your things and enjoy a once in a lifetime vacation.

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Travel the World the Smart Way Through Cruise World Travel

Cruise travel is an interesting way of traveling the whole world. Cruise travels are hassle free and suitable for people of all age groups. Cruise-world-travel can be booked either by travel agents or with the cruise lines. Travelling the world via cruise during summers is an ideal way, as summers are pleasant in most part of the world. Moreover, during summers you can strike a great deal with the travel agencies, as they tend to give attractive discounts.

Cruise World Travel Ideal for Family Vacations

Vacations are meaningless if not spent with your loved ones. Family and friends around during your vacations help in creating a fun atmosphere, with all the chatting and fooling around. Cruise travel offers several interesting benefits. Cruises are considered as small towns or cities on water. The ambiance around the cruise would make you feel as if you are walking on the streets of one of the busiest cities in the world. They are eventful and offer amazing surprises. People of all age group can have an amazing time on a cruise.

Advantages of Cruise World Travel

Cruise travel offers several interesting features. Most cruises have sports and entertainment facilities aboard. For children and young adults there are video gaming parlors, PlayStations, computer labs and many such things. In addition to this, there are aqua parks for the entire family to have fun time together.

Furthermore, you can choose as per your budgets from several cruise lines available. Luxury cruise world travels offer various interesting features. They have excellent staff that is at your service round the clock. Spa parlors, swimming pools, gym and many such things are available in luxury cruise lines.

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5 Ways to Be A World Traveler

Becoming a successful world traveler is not as easy at it might seem at first. There are many challenges a world traveler faces on the road, especially in countries where the infrastructure is less than ideal and where a common language does not exist.

Some of the characteristics a world traveler will need to have in order to enjoy gallivanting the world are:

1. Be Adaptable

Situations might change unexpectedly: buses are cancelled or delayed, reservations are missing, roads are flooded, and other scenarios that can easily foil the best laid plan. A world traveler should not woe his misfortunes for too long. He should be ready to adapt to the new situations and figure out how to make the best of them.

2. Be Resourceful

In tough situations a world traveler might be required to think outside the box because resources normally available in his home country can not be found. From fixing broken equipment using readily available tools to finding his way around a city without a GPS, a resourceful traveler will find creative ways to solve these problems without resorting to expensive solutions.

3. Be Friendly

In a foreign country where nobody seems to be able to understand you and signs are rare, a world traveler will have to depend on other people more than he might be used to. It is important to be friendly when asking strangers for help with direction or advices. Aloofness or snobbishness will definitely not going to help the situation.

4. Be Able to Find Humor Anywhere

One of the most important aspects of a world traveler is his ability to find humor in misfortunes because without a doubt, unless he’s extremely lucky, he will encounter many of these misfortunes on the road. Finding a silver lining in tough situations or being able to laugh at his own stupidity and errors will go a long way in enjoying the travel experience. He needs to remember that often times, the best stories come from these misfortunes.

5. Be Budget Minded

Traveling the world is not as expensive as one would think but a world traveler still needs to be mindful of his budgets. Staying in expensive hotels, eating in restaurants, and going on guided tours are some of the easiest ways to blog a travel budget. A budget minded traveler will stick to simple yet clean accommodations, eat street food most of the time, and travel independently to stretch his budget as far as possible.

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5 Ways to Be A World Traveler

Becoming a successful world traveler is not as easy at it might seem at first. There are many challenges a world traveler faces on the road, especially in countries where the infrastructure is less than ideal and where a common language does not exist.

Some of the characteristics a world traveler will need to have in order to enjoy gallivanting the world are:

1. Be Adaptable

Situations might change unexpectedly: buses are cancelled or delayed, reservations are missing, roads are flooded, and other scenarios that can easily foil the best laid plan. A world traveler should not woe his misfortunes for too long. He should be ready to adapt to the new situations and figure out how to make the best of them.

2. Be Resourceful

In tough situations a world traveler might be required to think outside the box because resources normally available in his home country can not be found. From fixing broken equipment using readily available tools to finding his way around a city without a GPS, a resourceful traveler will find creative ways to solve these problems without resorting to expensive solutions.

3. Be Friendly

In a foreign country where nobody seems to be able to understand you and signs are rare, a world traveler will have to depend on other people more than he might be used to. It is important to be friendly when asking strangers for help with direction or advices. Aloofness or snobbishness will definitely not going to help the situation.

4. Be Able to Find Humor Anywhere

One of the most important aspects of a world traveler is his ability to find humor in misfortunes because without a doubt, unless he’s extremely lucky, he will encounter many of these misfortunes on the road. Finding a silver lining in tough situations or being able to laugh at his own stupidity and errors will go a long way in enjoying the travel experience. He needs to remember that often times, the best stories come from these misfortunes.

5. Be Budget Minded

Traveling the world is not as expensive as one would think but a world traveler still needs to be mindful of his budgets. Staying in expensive hotels, eating in restaurants, and going on guided tours are some of the easiest ways to blog a travel budget. A budget minded traveler will stick to simple yet clean accommodations, eat street food most of the time, and travel independently to stretch his budget as far as possible.

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Improve Technology ROI: Focus on People

Buzzwords are great. They give us an excuse to nod our heads, act like we are paying attention, and then completely ignore issues without giving them a second thought. As long as we use buzzwords we appear (if only to ourselves) to know what’s going on and we are on top of the challenge at hand. Perhaps the greatest part of working in technology is that we are never at a loss for buzzwords, or for meetings in which to use them.

Three of the greatest buzzwords in the tech arena are “People, Process, and Technology”. Throw in a few other favorites, such as “alignment,” “change,” “culture,” and… well, you get the idea. While these words are more ubiquitous in a technology discussion than fish are in the sea, they are often overlooked, misunderstood, and generally ignored. This is dangerous.

Looking over the landscape of a typical IT implementation we notice that the majority of activities are focused on process and technology. We spend tremendous amounts of time and effort defining business processes and specifying functional system requirements. We focus a large amount of time building and testing the technology. Consequently most of the people involved in IT projects are specialists in strategy, process, and technology.

So what is missing? Look closely. Did you notice the vast majority of our activities, and the majority of our team’s skills, are focused on aligning process and technology? What happened to our first buzzword, “People“? Do we just nod our heads and forget to consider our people – how we can move them (that is, align them) with the process and technology? What does it mean to align people with process and technology?

Aligning People

For some, aligning people means providing training so employees know how to use the system. Others say you need to include communications to align their people. Some advanced organizations even extend their efforts to include mapping out changes to job descriptions and responsibilities.

While these are all important activities to help achieve alignment of people, process and technology, they don’t actually help us understand what alignment is. And if you don’t know what it is, how do you know when you have achieved it?

Alignment only occurs when your people, process and technology all perform together in a symbiotic relationship that delivers the desired results. The people use the technology. The people follow the process. They key here is that the people must actually use the technology and the people must actually follow the process. This requires people, ALL of the people, change their behavior to achieve the desired results.

Focus on Behavior Change to Improve ROI

“Did he just say our technology project needs to focus on changing people’s behavior? I thought we were implementing technology, not disciplining children or providing group therapy. What is all this behavior talk anyway?”

Consider the relationship between user behavior and return on investment (ROI). When do we actually realize ROI from our technology projects? Is it when the technology is delivered? Sadly, no. We only realize our ROI when the people actually use the technology. If a system is delivered, but not used, it does not return any value to the organization. So, while successfully deploying the technology is on the critical path (pardon the gratuitous use of the buzzword) to achieving ROI, the critical path is only completed when the system is used effectively by our people.

Sounds pretty straightforward, right? Wrong. This simple idea has tremendous implications that require advanced thought. It means we need to rethink how we structure technology projects, who we involve in the process, and how we define success. Looking back over the landscape of a typical IT implementation we notice activities focusing on behavior change are conspicuously missing. Worse still, people with skills and expertise in behavior change are typically not even part of the implementation team. This is the problem.

Example: User Behaviors’ Impact on ROI and on the Customer Experience

I worked with a client who did very little to drive desired behavior when implementing a new CRM system. As expected, they had numerous behavior problems that reduced their ROI and degraded the customer experience. Sales reps did not see “what’s in it for me”, so they would often not use the system at all or they would only enter partial, inaccurate customer data. Customer service reps would not reliably create problem tickets, nor would they regularly update their progress on resolving customer issues. Managers would not use the system to track progress or to analyze department performance.

The impact to the organization and to the customers experience was severe. The organization wasted vast amounts of time and effort performing unnecessary tasks, such as tracking down information that was not entered by one individual but was required by others to perform their jobs. The lack of complete and accurate data made it impossible for management to utilize the system reports to make reliable, informed decisions. Executives and sales reps were unable to review vital customer activity data to prepare for additional sales meetings. The customers experience was degraded by delays resulting from having to repeat conversations that were not properly logged in the system.

It was only after the client had experienced these problems for quite some time that management decided to address user behavior. After users changed and demonstrated desired behavior, the system delivered significant value and the customer experienced improved. Had management proactively focused on driving desired behavior earlier they would have avoided the period of poor performance and significantly increased their overall ROI from the start.

Defining Project “Success”

How is “success” typically defined for a technology project? Projects are often judged successful if they are delivered on time and on budget. While delivering on time and on budget are indeed causes for celebration, do they fully define success? How often do we actually go back and measure our results, our realized ROI, against the forecasted return defined in the business case that justified the project? If we deliver on time but never achieve the forecasted ROI are we really successful?

This reveals several important questions. Who actually owns ROI? Who is responsible for ensuring we actually change user behavior and realize our anticipated ROI? What are the consequences for not achieving forecasted ROI? We need to stop defining success at the midpoint of the critical path (delivering technology) and shift our focus to the end of the critical path, achieving effective system use that delivers ROI.

How do we Change User Behavior?

So, how do we do we change user behavior?

First, we realize people are unpredictable. Unlike process flows or lines of code (which are linear, logical and controllable), people are wildcards. They do not always act rationally or predictably. They can be influenced and encouraged, but they cannot be controlled. Is it any wonder that even though we define a very clear logical process and system that it is not always used as intended? So, how do we compensate for the unpredictable and uncontrollable? Who can help us do this?

To address these challenges, we need to learn more about people and how to influence their behavior. Expanding our knowledge of individuals to include an understanding of personality types, communication processes, conflict styles, individual motivation and learning styles gives us many tools for improving our ability to change behavior.

Of course, we do not work in isolation. We work in small and large groups, which have their own unique characteristics and processes. People behave differently in groups than they do alone. We need to understand more about interpersonal relationships, group dynamics, and creating and managing high performing groups. We need to understand how trust, honesty and ethics impact group behavior and how we can use this knowledge to create an environment that drives desired behavior.

Moreover, individuals and groups do not operate in a vacuum; they operate in the context of a larger organizational system. We need to understand the impact organizational forces have on individual and group behavior, and then align these forces to drive desired behavior. Can we realistically expect people to behave in one way (like, use our system as designed) if there are major organizational forces that drive them to behave in another way?

Who Can Help?

This may all sound exhausting and impossible but there are people who can help: Human Resource (HR) and Organization Development (OD) professionals.

These two groups have complimentary skill sets that are perfect for helping us align organizational forces and drive desired user behavior. HR professionals have the skills necessary to put together appropriate performance evaluation, feedback and development plans. OD professionals are trained in conducting holistic organizational analysis and in designing appropriate interventions to facilitate the desired change.

Do we really need OD and HR people? Can’t we use our current project team? No! IT people do not have the required skills – their expertise lies in technology. Strategy people typically are not qualified either. The knowledge and skills they possess to develop business cases, process flows, and ROI forecasts are very different from that required to change user behavior.

To align “people” with process and technology we actually need to rely on professionals with expertise in “people” issues – HR and OD experts. But how do they fit within the development lifecycle and when do we include them in the development process?

A Better Approach to IT Projects

We often assume that if we teach people what to do then they will act as instructed. But, what if the problem is not just that they don’t know how to use the system? What if they can’t or won’t use the system for other reasons?

Imagine you are sick and you go to the doctor. He doesn’t just say hello, shake your hand and then give you an operation. Instead the doctor asks you some questions, runs some test, gets x-rays and inspects your body. Only after he has gathered data and made an informed diagnosis does he develop treatment plans. A (somewhat) similar approach is appropriate for IT implementations.

Current efforts to promote user adoption that only include delivering training and communication are akin to the doctor skipping the data gathering and just reaching for the scalpel when you walk in the door. Wouldn’t it be better if we gather some data, diagnose what drives user behavior in our organization and then put together an appropriate treatment plan? That is exactly what we should do.

We begin by gathering data from multiple sources, at multiple levels in the organization, in order to triangulate and identify the major forces driving user behavior. Once this is done and our diagnosis complete, we put together a treatment plan, that is, determine appropriate actions (called OD “interventions”) to promote user adoption. Interventions may be conducted at multiple points in time: project start-up, during development, at go-live and at multiple intervals following system deployment.

Example: Structuring a Project to Drive User Behavior

So, how will this work? At the start of the project an OD consultant leads the project team (IT and business SMEs) in group development work and helps them mature into a highly productive work team. The consultant also helps IT and business agree on a definition of project success and a plan for sharing responsibility for measuring and achieving ROI at various points after go-live.

The consultant then gathers data to identify the organizational factors that drive user adoption. He conducts interviews across all levels of the organization, conducts focus groups with representatives from several user departments, surveys employees, and reviews various documents such as strategic plans and job descriptions. The consultant then facilitates leaders and business representatives in reviewing the data, diagnosing the situation, and developing an intervention strategy. Finally, interventions are held prior to go live (to prepare users for the change), during the first few weeks of the deployment (to assist users during the change) and at multiple scheduled review points (to help users continue to grow by identifying lessons learned and by sharing best practices across the organization).

Including HR and OD professionals in IT projects is critical for aligning people, process and technology. Conducting an organizational analysis, and more importantly, involving people in the process, helps drive desired behavior. It allows us to make sure we are investing our efforts in conducting appropriate interventions and in addressing the “right” issues. The time and effort required to drive desired user behavior delivers significant value through improved system use, faster realization of ROI and an improved customer experience.

Final Thoughts

The next time you are planning an IT project, ask yourself if you are doing enough to address the “people” issues. Are you focusing on promoting user adoption and achieving ROI or are you just focusing on delivering the technology? How much would you increase ROI if you improved user adoption of the system? Do you have skilled HR and OD people helping you drive success? Do you have the right skills and understanding of individual behavior and group development processes to effectively address the “people” issues?

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Argentina Casinos

There are casinos in several of the countries that make up the continent of South America, but Argentina casinos are easily the most numerous of these, and generally of the highest standard. Argentine people are extremely keen on all kinds of gambling, not merely table games and casinos, but particularly horse racing, which is one of the great Argentinean passions, along with soccer. As such, no visit to the country is really complete without a visit to one of the many Argentina casinos.

As befits one of the largest countries in the world, there are some eighty casino and pari-mutuel facilities in Argentina, which are to be found throughout the length and breadth of the land. The largest of these casinos is the Casino de Tigre, in Tigre near Buenos Aires, the capital. The Casino de Tigre has 1,700 slot machines and video games and nearly 75 gaming tables, making it the largest casino in South America, as well as Argentina. However, there are Argentina casinos of all sizes, designed to cater to both locals and foreign visitors, and offering a plethora of different games to suit every pocket.

Among the facilities to be found in Buenos Aires is the Casino de Buenos Aires, which is sited on a cruise ship, the “Estrella de la Fortuna,” moored in the port district. Spread over three decks, the casino contains some 100 gaming tables and 600 slot machines and is free for guests to enter. This is another example of the variety that Argentina casinos offer to the foreign tourist; additionally, casinos in Argentina, particularly the larger ones, offer a range of entertainment beyond the normal gaming tables and slot machines; music, dancing, live shows, and extensive facilities for dining and socializing.

There are, moreover, a great many Argentina casinos to be found outside the national capital. Casinos can be found in Mar del Plata, Mendoza, and the Iguazu Falls in the very north of the country, near the border with Brazil and Paraguay. The Iguazu Falls are easily among the most spectacular in the world; much larger than Niagara Falls, they are rivalled only by Victoria Falls for their sheer scale and grandeur, and are one of the great wonders of the world. They are only one reason to visit this beautiful and varied country, but the allure of Argentina casinos ensures that tourists who enjoy the thrill of gambling will not be disappointed by a trip to Argentina.