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Artist Development – Designing a Life Plan for Musicians, Singers and Songwriters

Alice: Oh, no, no. I was just wondering if you could help me find my way.Cheshire Cat: Well that depends on where you want to get to.

Alice: Oh, it really doesn’t matter, as long as…Cheshire Cat: Then it really doesn’t matter which way you go…

Most artists I meet remind me of this scene in Alice in Wonderland. They have no clear idea of who they are or where they are going. They bounce around from idea to idea, wasting time, money, and energy without any real or measurable progress.

Some of the biggest mistakes I often see include:

  • Spending thousands of dollars on recording without the guidance of an experienced producer or engineer.
  • Printing thousands of CDs without a clear plan about how to sell them or who to sell them to.
  • Booking shows and tours with little or no fan base to support them.

Most of this lack of progress can often be attributed to the fact that these Artists have not developed a clear vision or plan for their future. They hope that talent or luck will be the key to success, when in reality, hard work, determination, and focus are more important. 

If you are not committed to winning, to going all the way and leaning into whatever opposing forces meet you in your journey, you simply won’t survive. It’s as simple as that. Other Artists, musicians, or songwriters who are more determined will push you aside and fly past you. So the question is, how can you succeed as an artist?

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