Even those charities who have maintained a fairly steady level of people who need their help over the last few years have found themselves in a difficult financial situation. This is because fewer of us have been in a position to make charitable donations that we might previously not have thought twice about. That’s why all successful businesses should be doing what they can to help and support charities, perhaps choosing one or two that are very dear to them and either donating, volunteering or fundraising to help them. Here are a few tips to bear in mind when choosing a charity to donate to.
1. Think local
If you are a local business, your customers will want to see you supporting the local area. Have a look around, there are bound to be some great charities that need your help. In the UK, some great examples are animal shelters and charities for the elderly. Animal shelters are often funded purely through charitable donations. What’s more, they often need help with things like dog walking or cat cuddling that you could do for just an hour a week and make a huge difference to the animals in someone’s care. Why not release your employees for an hour every week on full pay to walk the dogs in the local shelter? Many studies say that we are all more productive after a bit of light exercise, so your business might even benefit from this decision.