When it comes to real estate SEO, you might as well take everything that you’ve read about in those basic SEO guides and toss them right out the window.
Real estate SEO is a horse of a different color for many reasons, but for one in particular: whereas other websites can be optimized to bring in leads one time and then convert them into long-term clients, real estate SEO has to work over and over again, constantly bringing in new leads and converting them into new clients.
Because the average person doesn’t buy a house one day and then come back a week later to buy another!
What Makes It Unique
Sure, there is loyalty in the real estate game-when you get your clients a great deal and make everything run smoothly for them, chances are they will come back to you when they move again (or if you’re in the higher end of the market, buy a second or third home).
But let’s face facts here: that turnaround time isn’t something many real estate agents can bank on. Plus, since most agents only sell locally and most moves are made into a specific region or area, chances are that you won’t be getting a cut of your current client’s next move anyways.
That’s what makes real estate SEO so unique and vital to the industry. Without the proper techniques, you are waving an invisible, bait-less hook in a sea of fish that are being scooped up by your competition left and right-all of whom have fishing nets!
3 Things to Consider
Here are a few of the factors that complicate real estate SEO as compared to a wider-ranging business that can bank on global sales, customer loyalty and static products:
1. Local SEO is Everything for The Realtor.
While other SEO tactics can focus in on broader keywords that are related to the industry, this type of SEO has double the work. Not only do you have to rank for those standard keywords your leads will be looking for, but you also have to match for those keywords in the exact locations that you are selling or renting property.