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The Importance of Blogs to Increase Engagement

Advantages of Blogging for Marketing

No matter what type of small business you have, blog article writing is extremely important for a number of reasons. It is a key ingredient in your marketing strategy to increase brand awareness and drive traffic back to your website.

Today, there are a whopping 600+ million blogs out there, out of over 1.7 billion websites. This week, I’m going to share some of the advantages of blogging for marketing and the components of an effective blog post so you can join them!

So first, let’s explore 5 advantages of blogging for marketing:

1. Your blog drives traffic to your website.

Whether you use SEO to help people find your blog, promote it in paid ads or post it on social media, all roads lead back to your website. The more relevant and search-engine-optimized blogs you share with the world, the more traffic will come to you.

And once your data shows you what types of content are performing best, you can start to write multiple posts related to the most popular topics.

2. Blogging boosts your search engine rankings.

Search engines are always on the lookout for fresh and relevant content. By writing a blog, you’re inexpensively creating new content for the search engines to index.

You need to start by doing your research to find relevant high-volume, lower-competition keywords to include in your articles. But you don’t want to stuff your writing full of keywords to try and get the search engines attention-this will actually have the opposite effect.

A professional SEO company can help you create blogs with just the right amount of keywords. Also, read How to Get Higher Blog Post Rankings Using SEO Yoast on our website.

3. Valuable content can increase sales

When you share content that adds value to your readers’ lives, they’re more likely to buy something from you. Rather than simply driving traffic from your paid ads or social media to a website full of links, you can direct people to blog posts that complement your product or service.

Well-written copy offers the perfect opportunity to educate and inspire people, who now better understand the value of what you’re offering.

4. Blogs build trust among your target audience.

Blogging lets you connect with website visitors and customers in an authentic way. If you consistently provide high-quality content to your target audience, you’ll start to be seen as an authority in your industry.

Gaining people’s trust can’t be rushed, however. Don’t revert to pushy sales tactics or churn out a dozen articles in a few weeks expecting a huge increase in readership and sales. Be patient and genuine for the best results.

5. Your social media presence can benefit..

One of the main advantages of blogging for marketing is that it easily supports your social media efforts.

When you share on social media, people who see and like your content may be tempted to share it with their followers, which increases traffic to your website and awareness of your brand.

Secondly, you have the opportunity to interact with followers who comment on your posts, which helps build trust and brand loyalty.

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